Jessica Simpson Inks Destination Maternity Deal
Photos courtesy of Destination Maternity
Looks from Jessica Simpson's new line for Destination Maternity.
Just weeks after giving birth to daughter Maxwell Drew, Jessica Simpson already has another special delivery lined up.
The Fashion Star mentor is adding to her billion-dollar-bound fashion empire with a new maternity line that will be sold through Destination Maternity.
Marking the singer's 24th product category, the collection will boast a vintage '70s style (perhaps inspired by her co-star Nicole Richie's boho dress sense?), with prices falling in the $36 to $69 range.
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"I’m [pleased] to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson says in a press statement. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”
Don't worry—she's not talking about her own recent bump-baring cover for Elle. Instead, the new momma will offer a selection of denim, knits, vintage-print tops, jackets, blazers, maxis, and curve-hugging jersey dresses.
“It was a natural for us," Destination Maternity president Chris Daniel tells Women's Wear Daily, adding that the idea for the line was conceived soon after Simpson's pregnancy announcement. "She’s very well known for style and fashion and the great work she’s been doing growing her brand with the Camuto Group.”
No kidding. How soon before little Maxwell inspires her own line of babywear?
