Nicole Richie Designing Macy’s Collection
Looks like Macy's has found its new "fashion star": Nicole Richie!
After cutting her teeth with her House of Harlow 1960 and Winter Kate lines, the Fashion Star mentor has inked a deal to design the Nicole Richie for Impulse capsule collection at Macy's, Women's Wear Daily reports.
Launching in mid-September, the range will target Millenials, with 24 to 30 styles featuring vibrant jewel tones and bold prints.
"[The collection] represents the many different layers of a modern woman," says Richie, who follows the likes of Alberta Ferretti, Karl Lagerfeld, Matthew Williamson, and Giambattista Valli as the seventh Impulse guest designer.
"Women are wearing so many different hats these days. We are evolving. Not just working, but creating. This collection has a strong mix of masculine and feminine: printed chiffon mixed with faux leathers. I focused on the details, from the zipper pulls to the buttons.”
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"Nicole is pretty savvy when it comes to the fashion business and understanding consumers," Martine Reardon, Macy's chief marketing officer, tells WWD.
"She’s a real fashion influencer. She’s got a very definitive look, very free style and bohemian chic, and our collection will definitely pay homage to her style. But we are being very careful to provide what the Macy’s customer wants. She really likes clothes with versatility. She likes to dress it up and dress it down."
Boho-chic that won't break the bank? We're so there.
