Today’s market is overwhelmed with fashion information, but starved for fashion direction. This is a challenge for both consumers and advertisers and it is especially prevalent across the Web, where today’s content offerings lack the editorial structure and authority that the fashion world deserves and needs.

Until now. is a new digital media entity whose industry leadership is unparalleled.

We have assembled a team of editors and writers that pull the most interesting stories from across the web and curate that content for our savvy, fashion conscious readership. Like no other site, we add original content and an editor’s vision to the fashion scene, as well as news on beauty, accessories, the award show red carpets and, of course, international fashion weeks. Our experienced team hails from the best publishers in our business, including: NY Magazine’s TheCut, Harper’s Bazaar,,, AOL’s Stylist, TheDaily and WWD. Michael Coady, the former CEO of Women’s Wear Daily & W, was the founding CEO and our site launched in January of 2011.

We are the Definitive Voice of Fashion and Beauty on the Web, cutting through the vast accumulation of content to focus on the important and the directional, and to bring order to increasingly confusing fashion-world coverage.

We welcome the chance to show how our efforts can benefit both your consumers and your business. We are especially excited to leverage the opportunities and resources that come with a media entity that is fully conceived for today’s digital and social landscapes, to reach influential style leaders on a daily basis. Our site is easy to navigate and beautifully designed, offering advertisers 100% SOV and rich media. Our site is fully supported on Facebook, Instagram, Twitter, Snapchat, Pinterest, Google+, and Tumblr and we also send out our popular newsletter several times weekly.

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