Vogue Named Magazine of the Year
Anna Wintour will no doubt have a bit more pep in her step today.
Advertising Age has just named Vogue as its 2011 Magazine of the Year, beating out the likes of Time, Vanity Fair, The New Yorker, National Geographic, and, um, Garden & Gun.
So what gave the go-to fashion bible the lead? A boost in ad pages ... and the help of Lady Gaga and Kate Moss.
"It's easier to grow when you're new and relatively small, but when you're this established and you grow anyway, you're doing more than a few things right," explains AdAge.
"Vogue increased its January-to-October ad pages more than 9%—to 2,125, fewer only than Brides and People—and boosted its big newsstand component almost 13% over the first half of last year, partly but not entirely on the strength of a great Lady Gaga cover in March. Its September issue [featuring Moss] killed again with 584 ad pages. And Vogue's role off the page—most recently with the latest installment of Fashion's Night Out—keeps expanding as well."
Skinnygirl Margaritas all around! And though Anna just missed the Editor of the Year award to Monocle's Tyler Brûlé, we wouldn't be surprised if she's rocking this expression around the office. The editrix earned it.
In related news, see where your favorite beauty brand ranked on this top 100 list.
