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Katy Perry’s Ghd Ad Campaign: Iconic Eras of Style


Victoria's secret wing designer now designing nasa gloves

Photo: David LaChapelle

Glamour gurl: Katy Perry goes Old Hollywood for one of her ghd ads.


Following a futuristic turn in the “E.T.” music video, Katy Perry is traveling back in time with her Iconic Eras of Style campaign for ghd hair products.

Shot by famed fashion photographer David LaChapelle, the colorful portraits show Perry wearing ’dos from three different decades: the ’50s, the ’70s, and the ’80s. Each look can be achieved with styling tools from ghd’s new limited-edition Eras Collection, which is available in Glamour, Boho Chic, and New Wave, and comes with a nifty matching handbag that reflects each time period. 

For Glamour, the singer goes Old Hollywood with her raven hair styled in soft waves and her body poured into a peach chiffon off-the-shoulder gown. Perched atop a satin bed of roses, pinup girl Perry gives the camera a smoldering gaze.

Next, she makes like a hippie Cleopatra for Boho Chic, lounging on a plastic-covered sofa in ’70s-appropriate pin-straight hair—complete with headbands—and an earth-tone minidress-and-boots combo.


Victoria's secret wing designer now designing nasa gloves

Photo: David LaChapelle

Made in the suede: The pop star channels Cher in the ghd campaign.


New Wave sees a totally awesome Perry sporting a turquoise top, bright orange mini, lavender belt, chunky jewelry—and, of course big, mega-high hair that somehow looks cooler than it did back in the day.

“I’m so excited to be working with ghd, especially using their tools on my California Dreams tour to get me stage-ready," says Perry, who was recently named global ambassador for the British brand. "Ghd products have a reputation of being the best products in the biz, and I like being associated with that."


Victoria's secret wing designer now designing nasa gloves

Photo: David LaChapelle

Like, totally rad: Perry reminds us why we wore our sunglasses at night.


We’re really digging each of Perry’s Iconic hairdos and think they might even look equally smashing on her long-haired hubby Russell Brand.

For more envy-inducing hair, check out Ashley Greene's InStyle shoot.

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