Katy Perry Is Ghd's New Face
Katy Perry is trading "California Gurls" for California curls.
The pop star—who already has her own fragrance and nail polish line—has been named the new face (er, head?) of ghd, the New Zealand–based brand known for its hair-straightening and styling tools.
The collaboration will see Perry star in a campaign shot by famed fashion photographer David LaChapelle (who is currently suing Perry's BFF Rihanna for allegedly swiping his ideas for her "S&M" video). In return, ghd will be an international sponsor for her upcoming tour and feature "hairstylist ambassadors" at her concerts.
“I'm so excited to be working with ghd, especially using their tools on my California Dreams tour to get me stage-ready," Perry said in a release. "Ghd products have a reputation of being the best products in the biz, and I like being associated with that. I'm very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it!”
”Katy is the epitome of modern fashion and styling," ghd CEO Paul Stoneham added. "Her unique, ever-changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is recognized as a cutting-edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd."
From pinup curls to pin-straight manes, we look forward to seeing the singer's forthcoming transformations. Perhaps she can get long-haired hubby Russell Brand in on the act?
