Gwyneth Paltrow's Hugo Boss Commercial, Christian Siriano Sets Up Shop, and Charlotte Casiraghi's New Gucci Ads

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Gwyneth Paltrows for Hugo Boss.

Gwyneth Paltrow stars in a new commercial for the Hugo Boss Nuit Pour Femme fragrance. If it's good enough for the Goopster, it's good enough for us. [YouTube]

Monaco royal Charlotte Casiraghi rocks denim and horsebit loafers in the just-released ad campaign for Gucci Forever Now. Somebody's definitely inherited those Grace Kelly genes. [Harper's Bazaar U.K.]

You've come a long way, baby: Christian Siriano has opened his first boutique, with plans to expand into home accessories and jewelry. [WWD]

Lily Donaldson strutting around in lingerie and a tiger's head? Just go with it. The British model gets campy in her directorial debut for the "Fashion Fetish" film series. [Telegraph]

Star milliners Philip Treacy and Stephen Jones are celebrating London 2012 by decking out the city's most famous statues with stunning toppers. The Duke of Wellington's never looked better. [Vogue U.K.]