NET-A-PORTER Limited
NET-A-PORTER Limited

Aldo's Spring/Summer 2011 Campaign Video Makes a Splash



Is it summer yet?

We've barely made a dent into spring but we're already longing for the beach thanks to this playful, nautical-themed Spring/Summer 2011 campaign film from Aldo Shoes.

The footwear giant is following up last season's Jessica Stam ads with a Terry Richardson–shot beachy bonanza starring models Lily Donaldson and Sean O'Pry.

Making a splash in vibrant red, yellow and blue ensembles featuring a heavy helping of nautical stripes, the photogenic pair cavort with stuffed marlins, surfboards, beach chairs, and fishing nets for the quirky video.

Giant beach balls, waves, and lemon slices add a touch of kitsch, but our favorite props have to be the fake shark heads, especially when paired with killer peep-toe platforms and boots. Do we smell another Jaws remake?

Meanwhile, check out Prada's equally upbeat campaign footage.


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