Charlotte Casiraghi for Gucci Campaign Revealed

Charlotte Casiraghi

Photo courtesy of Gucci

Charlotte Casiraghi for Gucci

Gucci may be all about glamour today, but the brand’s storied heritage has its humble roots in horsemanship—so its latest face, Monaco royal and avid equestrian Charlotte Casiraghi, should fit right in.

Casiraghi will star in four ad campaigns over the next two years for the brand’s “Forever Now” campaign, which celebrates Gucci’s signatures. The first, shot by Peter Lindbergh, has just been revealed, showing Casiraghi with Gucci’s now-iconic red and green stripe.

“Over the last two years I have had the pleasure and privilege to get to know Charlotte through our shared passion for horses,” Gucci creative director Frida Giannini said in a statement. “She not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport. I am delighted to be able to celebrate Gucci’s icons of heritage with someone who is so connected to the history and essence of this House. Charlotte brings the spirit of Gucci to life so elegantly.”

“There was a great synergy while working with Frida and her team to elaborate this unique collaboration with Gucci and we all really had the same desire to make it something special and creative,” added Casiraghi. “It is also very exciting for me to have the opportunity to work with some of the best photographers in the world to celebrate Gucci’s heritage.”