Madonna Talks Tour Costumes, Banned Ad, and Plans to Launch a Second Fragrance


Madonna
Photo: Getty Images
Madonna at her Truth or Dare fragrance launch in NYC.

Like a virgin? Hardly. Just days after launching her first foray into fragrance, Madonna is already announcing plans to create a companion scent for Truth or Dare.

The second scent will bow "sometime next year," she tells Women's Wear Daily in a new interview. Oh, and boys? Looks like you're in luck.

“I think it would be good to do a men’s fragrance, as well,” the pop star reveals to WWD. “My daughter thinks so. She wants to wear it. She likes to wear men’s cologne—don’t ask me why.

"I love musk and amber and woody kind of fragrances on men. I love the smell of whiskey—we should make a men’s cologne that smells like whiskey. I can’t drink it, it’s too strong, but it smells amazing—a really good old whiskey.”

By contrast, Truth or Dare takes its inspiration from the Fracas scent worn by her late mother—"I wanted to create a fragrance that would remind me of her,” she says—and comes after years of failed attempts to break into the fragrance market.

“The time was right,” she says. “I’ve been working off and on on various fragrances over the years, and [have been] approached by a lot of companies and have tried to create fragrances. They were always abandoned projects. I’ve always loved perfume; it’s always been a big part of my life. But every time I tried to create the scent I was looking for, it never reached the stage where I thought it was good enough or I was told that the ingredients would be impossible to re-create in a mass way.

"Then I’d say, ‘let’s try and do a synthetic version,’ and it never smelled as good as I wanted it to. And if I’m not going to wear it, I’m not going to sell it. So, I finally was able to create, with my partners [MG Icon and Coty], a fragrance that I could stand behind. We tested a lot of things over the past few years, and [daughter Lourdes] has told me what she likes. She is a very opinionated young lady, and she likes this perfume.”

But while the scent itself might meet with Lourdes' approval, its steamy ad has been censored by the folks at ABC.

“I don’t understand," she says. "It was perfectly innocent. I just touch my cleavage once or something. I think it’s dreamy and sensual, and I think it perfectly conveys the feeling I’m trying to evoke with the perfume. It’s a perfume for a woman.”

While Truth or Dare is already spawning lingerie and footwear lines, Madonna wants to take her time before branching out into other beauty categories.

"Once again, [it's] time-consuming," she says. "I want it to be good. [More beauty categories are] something I’d like to develop, but I need to get past all of my other responsibilities and commitments like my tour. So, sometime in the future, yeah."

As for that MDNA tour, which kicks off in May, expect it to be a total fashion fest.

"I worship and adore [Jean Paul Gaultier]," she dishes. "He’s creating one of my costumes, and kind of godfathering the costumes for a section of my show, with all my dancers. I’m really happy he’s doing it, because he’s such a genius. And I’ll probably wear something that Riccardo [Tisci] from Givenchy makes. But the rest of it is going to be what my costume designer Arianne Phillips creates with me.”

And if the Material Girl has her way, she might even be taking the stage in sneakers.

"The dance that LMFAO does, the shuffle, was really hard to do in heels," she says, citing her energetic Super Bowl performance. "I have to say, I would prefer to do the shuffle in sneakers. If you want to drop it like it’s hot, it’s good to wear flats, because then your booty gets really close to the floor, but then there are things you can do in heels that you can’t do in sneakers.”

We can only imagine ...

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