Madonna Launching Truth or Dare Footwear

Truth or Dare Footwear

Photos courtesy of Thomas Iannaccone via Footwear News

Madonna's new Truth or Dare footwear line

Madonna has found a new way to express herself: shoes!

The pop star is adding footwear to her MG Icon fashion empire with a line of Truth or Dare shoes slated to launch for Fall 2012, Women's Wear Daily's Footwear News reports.

Produced in conjunction with Aldo Group Inc., the collection will boast more than 60 styles priced from $89 to $349, with stylist and W.E. costume designer Arianne Phillips on board as a creative consultant.

Not surprisingly, the shoes—ranging from flats and heels to booties and over-the-knee boots—have a dance-inspired edge, with sexy studs, gold heels, and cap-toe details on offer.

"Her fingers are really on this brand,” Phillips tells Footwear News of Madonna's involvement with the line, which is aimed at women aged 27 to 50. 

“The first thing I did was remind her of all the shoes she wore over the years, and we took the styles that we can’t live without. You can always depend on her to bring her style and provocateur quality, but she also has a very feminine perspective.”

The singer will appear in an ad campaign promoting the new line, and plans to wear modified versions of the shoes when her tour kicks off this summer. A pop-up shop at London's Selfridges will also help celebrate the launch.

And it looks like the Material Girl has set her sights on more than just footwear. Along with its new fragrance, Truth or Dare will also release a collection of intimates this year, with legwear and other accessories on the horizon for 2013.

Truth or dare: Will you wear them?



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