Madonna Recycles Photo for Truth or Dare Fragrance Ad Campaign


Madonna's Truth or Dare fragrance campaign

Seeing double: Madonna's Truth or Dare fragrance ad features a recycled image.

Who knew Madonna was so thrifty?

Rather than shelling out for a brand-new campaign for her upcoming Truth or Dare fragrance, the Material Girl is recycling a black and white image.

The photo, shot by duo Mert Alas and Marcus Piggott, originally appeared in a 2010 issue of Interview Magazine.

Of course, it's hardly just "any old thing." The sexy ad sees the singer/designer—wearing nothing but dark red lipstick, diamond earrings, and a cross pendant—nuzzling up to her mirror reflection.

The white and gold fragrance bottle has been added onto the picture.

Look for the scent to hit Macy's stores on March 26, with branded jewelry and lingerie in the works as well.

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