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Karl Lagerfeld to Launch Karl Line


Karl Lagerfeld
Photo: Getty Images
The Kaiser on Chanel's Spring 2012 runway.

Is there a Karl Lagerfeld clone out there we don't know about? Because somebody's been quite the busy boy.

With Chanel, Fendi, his eponymous label, Macy's collection, photography, upcoming fragrance, and designing Diet Coke bottles as well as the odd wine label already under his studded black leather belt, Herr Lagerfeld is stretching his talents even further with the January 25 launch of the lower-priced Karl line, Women's Wear Daily reports.

The "rock 'n' roll-flavored" masstige line—comprising 100 pieces priced from $95 to $450—will début on Net-a-Porter before hitting KarlLagerfeld.com on February 28. The collection will eventually be sold via a small section of "high-visibility retailers."

“It’s my today’s taste and style and a reflection of how I think a great number of people would like to be dressed now," says the designer of the "ageless" Karl collection, which includes sexy little black dresses and lots of denim and leather.

“We believe in this collection based on Karl’s talent, his global appeal, and the product itself," adds Net-a-Porter founder Natalie Massenet. "We don’t share projections, but this has the potential to be an important business.

“It’s a very strong, well-edited collection with a great mix of street attitude and timeless chic. It also is an entire wardrobe that mixes and matches well with itself. While it has great contemporary price points, it has enough edge to resonate with a sophisticated fashion consumer who is looking for great new items at any budget.”

A Karl men's line is also in the pipeline for Fall 2012, while Lagerfeld is also eyeing watches and innerwear.

And that's not all he's got up his sleeves. In 2012 and 2013 Lagerfeld plans to launch "experience" pop-up shops offering a high-low mix of his work, while Paris Couture Week will see a sneak peek at his Karl Lagerfeld Paris line. Slated for Fall 2012 delivery, the premium line will range from roughly $411 to $3,425.

Our wallets thank you, Karl. Now, go take a vacation, will you?

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