Kate Winslet’s St. John Ad Campaign - Sneak Peek

Kate Winslet St. John
Photo courtesy of St. John
Kate Winslet shooting her new ad campaign for St. John.

Kate Winslet seems to be right in her element as the new face of St. John.

The Oscar-winning actress plays with her thespian image in photographer Craig McDean's Fall 2011 images for the womenswear label, modeling gorgeous camel cashmere knits and a perfectly disheveled updo as she reads scripts and takes to the stage.

New Jersey's historic Loew's Theater served as a fitting backdrop for the theatrical shoot, which marks the British star's first fashion campaign (she currently serves as a brand ambassador for Lancôme).

“Kate is an ideal choice for our new campaign,” St. John creative director George Sharp says in a press release. “She is an accomplished, beautiful woman with an extraordinary body of work, and one of the most admired actors of her generation. She embodies the modern sensibility of St. John, she is contemporary and authentically captures the style of the St. John woman.”

"The St. John collection is effortless and chic, and I think speaks to how real women live and dress today," adds Winslet, who also goes glam in a one-shouldered black sheath paired with leather gloves. "I am excited to collaborate with George and work with St. John."

The star will also appear in online "behind-the-scenes" vignettes for the brand, which has worked with Karen Elson, Angelina Jolie, and Gisele Bündchen in recent years.

Look for the full campaign to launch in September.