Hailee Steinfeld’s Miu Miu Ad Banned for Being ‘Hazardous’
Photo: Miu Miu
This Hailee Steinfeld Miu Miu ad has been banned in the U.K.
Teen queens may be all the rage, but Britain's Advertising Standards Authority is keeping a close watch.
After banning Dakota Fanning's Marc Jacobs Oh Lola! fragrance ad for being sexually suggestive, the U.K. advertising watchdog has cracked down on a Miu Miu campaign starring Hailee Steinfeld, the Daily Mail reports.
The ad sees a weepy Steinfeld sitting on some train tracks, which prompted complaints that it was "irresponsible" as it suggested teen suicide.
Though the ASA disagreed with that claim, they did ultimately ban the ad on the grounds that it put a youth in an unsafe location.
"Because the ad showed Hailee Steinfeld, who was 14 years of age only when the photo was shot, in a potentially hazardous situation sitting on a railway track, we concluded the ad was irresponsible and in breach of the Code in showing a child in a hazardous or dangerous situation," the ASA said in its ruling.
Miu Miu defended the ad by insisting that it was a "serious, high-fashion campaign aimed at adult women."
They also claimed that the Bruce Weber-shot images did not pose any risk to the True Grit star, who was not crying but rather looking "wistful and thoughtful."
Earlier in the year, the label was cleared of using a "too skinny" model in a separate ad campaign.
Meanwhile, the ASA has also banned an Axe ad for being "degrading" to women.
