Bottega Veneta Fragrance Film by Bruce Weber
A sandy beach, a moody jazz tune, old snapshots, and a shirtless male model ... what more does a fragrance ad need?
Well, a famed fashion lensman doesn’t hurt, which is why Bottega Veneta recruited the legendary Bruce Weber to shoot a short film for its first women's fragrance.
“Since the ’80s I have admired Bruce Weber’s talent and the way that his work conveys a mix of spontaneity, sensuality, confidence, and timelessness,” creative director Tomas Maier says. “Through the years I have been waiting for the right time to bring his extraordinary skill to Bottega Veneta and this seemed to be the moment.”
Indeed. In All of a Sudden My Heart Sings, the ethereal Nine D'Urso, daughter of model/writer Inès de la Fressange, follows in her mother's muse footsteps as she dons silky gowns, gazes at black and white photos, canoodles with her handsome lover on the beach, and dabs a certain scent along her body.
Shot in South Florida, the nostalgic three-minute film makes the most of the beachy landscape, with rolling clouds, crashing waves, and even seagulls making cameos.
Ironically, the scent, which is described by Maier as a “leathery, floral chypre,” was inspired by a different sort of location entirely: “an old house in the beautiful countryside in the Veneto region of Italy with rolling green hills.”
“I envisioned a room with old wood floors, library walls, and leather-bound books with the windows open wide, the breeze coming in and cut grass, hay, moss, garden flowers, growing through the room and everything mixing up,” Maier said in a statement announcing the fragrance. “That’s where we started.”
Either way, we’re certain the fragrance will be as dreamy as the film when it launches in September.
