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Dakota Fanning’s Oh Lola! Ad Banned in England


dakota fanning marc jacobs lola ad
This Dakota Fanning Oh Lola! fragrance ad has been banned in England.

Marc Jacobs's campaigns are nothing if not provocative. But too hot to handle? Apparently, so. The designer's Oh Lola! fragrance ad, starring Dakota Fanning, has caused a bit of an uproar across the pond.

The image—which features the 17-year-old Twilight actress sitting in a short dress with a bottle of perfume between her legs—was banned by the British Advertising Standards Authority amidst complaints that it sexualized the teen, the Huffington Post reports.

In a statement, the ASA said:

"We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child."

Coty, the fragrance company behind Oh Lola!, didn't have issues with the image, mainly because, as the Guardian reports, the ads were running in magazines with an older audience, and were "similar to many other edgy images in those magazines." And as the images didn't show any "private body parts or sexual activity," they weren't indecent.

So, do you find this ad offensive? Or is it just another edgy fashion campaign?

In related news, the new Twilight fragrance has officially launched.

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