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Philanthropy in Fashion: Vera Wang & Leighton Meester 'Share the Love' with DKMS


Leighton Meester
Photo courtesy of Coty
Leighton Meester in Vera Wang's "Share the Love" tee for DKMS

Vera Wang has her hands in so many enterprises, we find ourselves concerned if she's getting enough sleep. With a makeup line for Kohl's, a new tuxedo launch, and engagement rings designs in the mix, Wang has made a name for herself well beyond her initial bread-and-butter, the celebrity wedding dress. And now, the designer adds another line to her stacked CV: this time with Leighton Meester and DKMS, the world's largest bone marrow donor center.

The face of Wang's Lovestruck fragrance is raising awareness about bone marrow registration in conjunction with a specially-designed "Share the Love" tee shirt, available starting today with any $78 purchase from the fragrance offerings at Macy's.

“I’m excited to be working with DKMS and Leighton Meester on such an important cause,” said Vera Wang. “I designed the ‘share the love’ T-shirt as a reminder that we each have the power to fight blood cancer and save someone’s life. It’s easy to become a bone marrow donor - get swabbed!”

19-year-old blood cancer survivor, Kerri Mullens, is one of DKMS's succcess stories who inspired the collaboration. She received a bone marrow transplant, thanks to the organization's database, in 2008, and with her cancer in remission, Mullens is now in college. She's seen below with April's Marie Claire cover girl.

So head to Macy's—we have a feeling these shirts will run out fast—and then to GetSwabbed.org to learn more about signing up for the bone marrow registry and helping the odds. Only about 40% of patients who need a transplant get one. What are you waiting for? You don't want to cross Blair Waldorf.




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