Vera Wang Launching Color Cosmetics With Kohl’s

Simply Vera

Photos courtesy of WWD

Simply Vera Cosmetics

Vera Wang is busting out "something new": her first color cosmetics line.

In April the bridal guru will release a 74-piece makeup collection under her Simply Vera Vera Wang range for Kohl's, which will be the exclusive retailer, Women's Wear Daily reports.

Priced from $16.50 to $39.50, the line includes eye shadow duos and lip colors encased in sleek black packaging, while skincare products like an Illuminating Concealer and Soothing Balm will help "create the perfect canvas," Wang tells WWD.

“It completes my Kohl’s universe,” she says, referring to her multiple lifestyle and fashion product categories for the retailer. “Also, a pop of color is such a gorgeous way to let your natural beauty shine through. It’s the ultimate accessory.”

"She is a woman designing for women—and very often on their wedding day, a day when they want to feel their most beautiful," adds Veronique Gabai-Pinsky, global brand president of Aramis and Designer Fragrances, BeautyBank, and Idea Bank at Estée Lauder, which is developing the line.

"Vera’s approach to beauty is very much in line with her approach and aesthetics in fashion. It’s about enhancing a woman’s natural beauty by creating a perfect skin canvas, and then allowing the woman to express her personality and embellish through color. The Simply Vera Vera Wang Cosmetics collection gives her the platform and the opportunity to connect with them even further by completing the full Simply Vera Vera Wang lifestyle experience for them at Kohl’s.”

Wang also teases that makeup palettes and nail polishes may be added in the future. May we suggest a pretty periwinkle varnish for that "something blue"?