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Barneys New York Casts Penelope Tree, Jane Aldridge for Spring 2012 Ad Campaign


Penelope Tree
Photo courtesy of Barneys
Penelope Tree in the new Barneys campaign

After teaming up with Carine Roitfeld last season, Barneys New York is branching out for Spring 2012.

Iconic '60s model Penelope Tree will join seven other women—including Sea of Shoes blogger Jane Aldridge—in fronting the high-end retailer's new womenswear campaign, fittingly called "Tree Time."

"Shot by Mario Sorrenti, Barneys New York selected Penelope Tree to be the face of this season’s campaign not only because Tree is a beautiful, free-spirited fashion icon, but also because she is an intelligent, sophisticated woman who inspires greatness in others," the company says in a press statement.

Discovered by none other than Richard Avedon, the still-stunning Tree rocks a sheer polka-dot blouse (we spy a black bra!), skinny white jeans, and strappy black wedges in her shoot overseen by creative director Dennis Freedman.



“I had the pleasure of meeting Penelope for the first time last September and was instantly captivated by her,” says Barneys CEO Mark Lee.

“I thought it would be amazing to have her shot for Barneys’ campaign and she very graciously agreed. With the addition of all the other women featured, ‘Tree Time’ makes a strong statement for the diversity and individualism of modern fashion.”

Aldridge, Wonderland fashion editor Julia Sarr-Jamois, models-turned-musicians Sybil Buck and Sarah Ruba, actress Marine Vacth, art director Sofia Sanchez, and ballerina Jessica Saund also star in the ads, which will appear online, in Barneys' Madison Avenue store windows, and in the Spring 2012 at-home mailer.

We'll be waiting by the mailbox!


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