Rosie Huntington-Whiteley Turns Lingerie Designer for Marks & Spencer

Rosie Huntington-Whiteley lingerie Marks & Spencer

Photo courtesy of Marks & Spencer

Rosie Huntington-Whiteley models a Deco-inspired silk bra and panty set in the campaign for her Rosie for Autograph range.

Looks like that stint as a Victoria's Secret Angel is paying off for Rosie Huntington-Whiteley.

After posing for Marks & Spencer's Autograph campaign alongside Ryan Reynolds (tough job, we know), the model is collaborating with the British retailer on a lingerie collection set to launch in September.

Though she's no stranger to posing in skimpy playthings (or, in the case of the racy Burberry Body ad, less), the 33-piece Rosie for Autograph line marks Huntington-Whiteley's first foray into design.

"M&S is an iconic British brand, adored by many so I'm very excited to be launching my début lingerie line with them," the British beauty says in a press statement. "I thoroughly enjoyed collaborating with the design team to create my dream collection, and I'm looking forward to a fun and creative time ahead."

"We are so pleased to have Rosie on board to design her first collection for us," adds Katie Bostock, executive director of clothing for M&S. 

"She really understands beautiful lingerie and what works on the body. With all her modeling experience she has great eye for color and style which, coupled with our extensive knowledge in lingerie design and technique, is a winning formula that we can’t wait to share with our customers.”

Huntington-Whiteley, who just landed on the Sunday Times Rich List, sports a beehive and a gorgeous champagne-hued bra and panty set with lace trim in the collection's steamy boudoir-set campaign. Kimono robes, French knickers, and silk camis and teddies boasting muted tones and 1920s-inspired deco-style accents will also be featured in the collection.

The Devon-bred bombshell also doesn't shy away from prints, though we'll forgive her for playing favorites. After all, what Rosie could resist a sweet rose print?