Havaianas Celebrates 50 Years With New Collaborations


Havaianas Celebrates 50 Years
Photo courtesy of WWD
The Brazilian company is releasing 50,000 pairs of this style inspired by its "Original" model, with 100 percent of proceeds being donated to UNICEF.

The folks at Havaianas sure know how to throw themselves a good party.

The Brazilian flip-flop brand is celebrating its 50th birthday—the intellectual property patent for its "Original" style was filed on June 14, 1962—with a limited-edition collection for charity and two big-name collaborations, Women's Wear Daily reports.

First up is a line of 50,000 pairs of flip-flops inspired by that all-important "Original" style. Priced at $28, each pair features a white footbed and contrasting strap, with—here's the rub—100 percent of proceeds going to UNICEF.

Of course, all that do-gooding deserves its own reward, and we think you'll find the company's second outing with Missoni to offer just the treat you're looking for. Following 2011's Missoni Hearts Havaianas collaboration, the two labels are teaming up once again on a limited-edition line of eco-friendly flip-flops bowing in June at Missoni shops, Bloomingdale's, and Nordstrom. Imprinted with a signature Missoni pattern on the sole, the sandals will range from $50 for kids' style to $70 for adults.

Speaking of Mommy-and-me style, Havaianas has also partnered with Baby Buggies and celebrity moms Nina Garcia, Courteney Cox, Tori Spelling, and Rebecca Romijn for another collaboration launching in May. Each star has designed a Baby Buggies look ($26 for adults, $19 for kids at Nordstrom) which will be accompanied by matching mini flip-flops for kids (aww!). The Baby Buggy charity will receive 10 percent of the proceeds from each sale, making this a guaranteed win-win.

One last bit of news that will put a spring in your step? Havaianas, which also just launched a Make Your Own Havaianas service in the U.S. as well as a graffiti-inspired collection, will be opening a Miami store this year, with Los Angeles and New York slated for 2013.

Wait, whose birthday is it again?

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