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Karlie Kloss Gets Kitschy in Americana Manhasset Spring 2012 Lookbook


Mourning Karlie Kloss' no-show at New York Fashion Week? Americana Manhasset's irresistibly campy Spring 2012 lookbook should help soften the blow.

Marking a dramatic departure from her smoldering Spring 2012 campaigns for Elie Saab and Oscar de la Renta, the luxury retail group's 60-page "I Love Americana" catalog sees the St. Louis native giving June Cleaver a run for her money in a kitschy, '50s-inspired take on designer fashion.


Rocking a perfect Betty Draper-style flipped 'do, Kloss plays the perfect housewife as she greets the milkman in a floral Alice + Olivia strapless number, tends to a turkey in color-blocked Max Mara, does some dusting in a Dior gown, and, in a nod to a certain label's Spring 2012 ads, perches on a 1959 Ford Galaxy Skyliner in a pink Prada dress.

The Victoria's Secret model also stars alongside "hubby" Simon Nessman, three adorable tykes, and Jacob the border collie in a 30-second black and white film, also titled I Love Americana, which will air in New York City taxi cabs during Fashion Week.

Karlie Kloss

Photos courtesy of Americana Manhasset

Karlie Kloss in Alice + Olivia and Max Mara.

"The prevalence of 1950s-inspired looks on the runways provided us with the creative juice for Americana Manhasset's Spring campaign,” says Charles DeCaro, who co-photographed and produced the shoot.

“We didn’t want to be subtle this season, but decided instead to run with the theme in a big, fun way, with a ton of kitschy props and a wink and a smile. As always, although we put forth a strong editorial voice, it is paramount that the fashion and respective designers' messages remain the focus."

Sure, sure. Just don't blame us if we try to accessorize with a time travel machine.


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