Prada’s Spring 2012 Ad Campaign

prada spring/summer 2012 campaign

Photo courtesy of Prada

Car and driver: Prada gets pumped in its Spring 2012 ad campaign.

Has Prada staged the hottest road trip pit stop since Alicia Silverstone and Liv Tyler filled up their tank? Um, yeah.

The label—aided and abetted by go-to lensman Steven Meisel—puts models Natasha Poly, Meghan Collison, Kathryn Kruger, Kati Nescher, Elise Crombez, and Ymre Stiekema in the driver's seat for its retro Spring 2012 ad campaign.

Decked out in the collection's colorful and quirky car-inspired prints, vintage headscarves, sausage curls, and some serious arm candy, the beauties can be seen filling up their antique autos at what appears to be the tidiest gas station on the planet.

Think they grabbed Slushees after the shoot? Nah ...

prada spring/summer 2012 campaign

Photo courtesy of Prada

Hood ornament: Prada's Spring 2012 campaign is a classic.

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