Jonathan Saunders Wins BFC/Vogue Designer Fashion Fund


Jonathan Saunders
Photo: Imaxtree
A Jonathan Saunders Spring 2012 look.

They like him, they really like him!

The British Fashion Council has named Jonathan Saunders the winner of its 2012 BFC/Vogue Designer Fashion Fund, which comes with £200,000 (about $316,000 U.S.) in funding as well as access to high-profile fashion mentors.

"I’m so happy about winning the fund," Saunders, known for his vivid prints and use of color-blocking, said in a press release.

"The last 12 months have been an exciting time for me and my team and I’m very proud of all their hard work. We have many exciting plans for the near future and this along with the support network provided by the BFC will enable us to achieve our goals.”

The Scottish designer beat out shortlisted candidates Peter Pilotto, Nicholas Kirkwood, Mary Katrantzou, Marios Schwab, Richard Nicholl, Roksanda Ilincic, Meadham Kirchhoff, and Zoe Jordan to claim the lucrative prize, which will help his label make "the transition from a developing creative business into a global fashion brand."  

"I am delighted that Jonathan has won this year's award," said Vogue U.K. editor Alexandra Schulman, who headed the judging panel. 

"His recent collections have shown that he is a designer who can provide beautiful clothes that women enjoy wearing and he is in a great position to build on his current success.”

Now in its third year, the BFC/Vogue Designer Fashion Fund has previously recognized Erdem (2010) and Christopher Kane (2011). Quite the elite club!

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