James Franco Fronts Gucci Made to Measure Ad Campaign

james franco gucci bespoke suite campaign

Photo courtesy of Gucci

Made to model: Franco looks right at home in his Gucci bespoke suit.

We all knew James Franco looked good in a suit—but a bespoke suit? Even better.

Gucci creative director Frida Giannini has had a soft spot for the actor for years (he’s starred in Gucci fragrance ad campaigns and often sports the brand’s wares on the red carpet), and now, Franco is playing model yet again for Gucci’s new Made to Measure suit service.

“James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way, true to the spirit of our Made to Measure service,” Giannini said in a release. “With Gucci’s Made in Italy tradition and sartorial expertise, personalized formalwear is the ultimate way for a man to express his own style.”

The campaign was shot in Rome by photographer Nathaniel Goldberg, showing Franco in a selection of custom suits. The bespoke service offers 82 different textiles (including wool, cashmere, silk satin, baby llama, and jacquards) that can be combined to 178 varieties—with customizable options like linings and embroidery. Gucci also offers Made to Measure shoes.

Made to Measure will be available in select Gucci boutiques around the world beginning in November.

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