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Frida Giannini’s Muse: Florence Welch


Florence Welch
Photo: Getty Images
Florence Welch at the 2011 Academy Awards.

Evan Rachel Wood, James Franco, and Mark Ronson are all favorites of Gucci designer Frida Giannini, and now, another burgeoning It star is joining the ranks. 

In an interview with Dazed Digital, Giannini revealed that her Fall 2011 collection was inspired by singer Florence Welch of Florence and the Machine.

“As I was imagining this collection I was thinking of a strong and somewhat mysterious muse,” Giannini said. “Florence is that kind of woman. I met her in Los Angeles at this year's Grammys and was captivated by her presence.”

Welch may have tendencies toward floaty, romantic looks by the likes of Valentino—Welch attended the Valentino Fall 2011 show and sported a look by the house for the Oscars (left)—but that doesn’t stop Giannini being enamored.

“She has a powerful personality and an entrancing quality to her performances,” Giannini continued. “She also has that confident and self assured look that goes hand in hand with the Gucci woman.”

So can we expect Welch in a Gucci campaign? It’s too soon to say, but with swooning designers like Giannini and besties like Blake Lively, suffice it to say that Welch is having a moment. Watch this space!

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