Robert Pattinson Reportedly Lands $12 Million Dior Fragrance Deal

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Robert Pattinson at the LACMA Art & Film Gala.

Frankly, we're a bit squeamish about letting a vampire near our pulse points, but Dior is reportedly banking on Robert Pattinson to be the exception to the rule.

The luxury label is rumoured to have cast the Twilight hunk as the face of its men's fragrances in a three-year deal worth almost $12 million, E! Online reports.

Pattinson, who is said to have turned down similarly lucrative deals from the likes of Burberry in the past, is set to star in ad campaigns for the fragrances, which have previously been fronted by Jude Law.

"Rob likes the brand," a source says, noting the actor's affinity for Dior Homme menswear.

And who knows? Perhaps fronting a fragrance will bring him even closer to on-off girlfriend Kristen Stewart, the face of Balenciaga's Florabotanica. (Let's just hope he's better at interviews.)