Kristen Stewart Talks New Balenciaga Fragrance, Florabotanica


Balenciaga's Florabotanica
Photo: John Aquino via Women’s Wear Daily
Balenciaga's Florabotanica.

Move over, Pattinson. Right now Kristen Stewart is all about being Nicolas Ghesquiére's girl.

The Snow White and the Huntsman star is speaking out about working with the Balenciaga designer in her role as the face of the label's new fragrance, Florabotanica, telling Women's Wear Daily that meeting Ghesquiére was "kismet."

“I’m very lucky that I like the fragrance, because I would have done anything with him,” the actress says. “And I’m a terrible liar.”

“There is something natural about it,” she says of Florabotanica, which is due out in September. “It’s very alive. I think that as a young person wearing it—considering that I’ve never worn a scent—it kind of puts you on this level of, like, ‘Whoa, check me out.’”

Though Ghesquiére—who first noticed Stewart in the film Panic Room and a fashion spread for Interview Magazine—tells WWD that he recalls thinking that she was  “so Balenciaga,” the brunette beauty insists she's a fragrance novice.

 "On a base level, the reason you want to wear a fragrance is because you want to smell attractive,” she says. “That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that."

Nonetheless, Stewart was at the top of the designer's list when Coty approached him about launching a second scent for a younger consumer.

"It’s more narrative, kind of a fantasy,” he says, citing the scent's mix of floral-meets-scientific, boyish-meets-beautiful vibe. “So when I thought about the fragrance and the character that would visit that garden, I thought Kristen could be the perfect beauty and the perfect personality to represent that.”

The actress was photographed by Steven Meisel for the fragrance's campaign images, striking a relaxed pose in a floral Balenciaga dress.

“I find when you do a really good photo shoot, you’ve unlocked something that you didn’t necessarily know you had in you,” Stewart says of the ads. “There are qualities that certain clothes, or certain environments and certain people, bring to the surface that can be surprising. But that doesn’t mean that they’re not authentic.”

The fragrance itself—priced from $65 to $125 for eau de parfum sprays, with body lotion and shower gel also on offer—features black and white stripes and a pink flacon designed to mimic a laboratory bottle. The scent boasts a vetiver, amber, and caladium-leaf accord, as well as a (hybrid) rose, carnation, and mint accord.

Meanwhile, Stewart reveals that she'll soon be sporting a daring new look for her role in Cali, which calls for her to have blonde hair and tan skin.

"I’m going to get into the best shape of my life,” she says. “I’m going to look like a stripper. I’m going to look like a porn star.”

Brace yourself, Twi-hards.





 

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