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First Look: Blake Lively’s Gucci Première Film


Gucci's golden girl is ready for her close-up.

After posing for photography dream team Mert Alas and Marcus Piggott in the print campaign for Gucci's new Première fragrance, Blake Lively is suiting up in a backless gold gown for a short film/commercial directed by Nicolas Winding Refn.

The glass-encased Sheats Goldstein Residence in Beverly Hills plays host to the stunning shoot, in which Lively generously spritzes the scent over her body and looks out at Los Angeles' shimmering skyline.

Another scene sees her striding through a desert in a midnight blue gown as an oversized fan blows her blonde waves back.

Like Refn's last directing gig—perhaps you remember Ryan Gosling's Drive?—the film has a pulsating electro-pop soundtrack courtesy of M83's "Midnight City," which (fun fact) also appeared in Victoria's Secret's Michael Bay-shot Holiday 2011 commercial.

Our verdict: Gorgeous imagery, killer tunes ... we're sold. Your move, Chanel.

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