Tween Makeup Brands Booming, But How Young Is Too Young?


Tween Makeup
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How young is too young?

Call us prudes, but Toddlers and Tiaras gives us the creeps. Sure, we have our beauty junkie moments—hello, Tom Ford!—but when it comes to mega-makeup, there’s a time and a place for everything. Right?

The Daily Mail is reporting that the tween beauty market is blowing up, with products targeting children as low as seven years old.

There’s the PixiGlow beauty collection—inspired by Peter Pan fairy Tinker Bell—that will hit Target stores for Spring, plus Madonna and daughter Lourdes Leon’s Material Girl collection, which recently expanded to include body lotions, lip glosses, nail polishes, and eye palettes.

And while these young girls can’t get enough, mothers are not so sure.

“Sadie has wanted to wear makeup since she was a toddler and we always thought it was fine for her to play with children’s makeup as it is so overdone that it was just funny and sweet,” New York-based mom Jolie Novak told the Mail.

“Now, it’s different. I am torn about what message I am giving her with allowing her to experiment, but I do not feel that it is appropriate for her to walk out the door with makeup on.”

What say you? Are you on board the Toddlers and Tiaras train, or do you think tweens should wait before painting their faces? How young is too young?


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