Taylor Swift Enchants in Wonderstruck Commercial


Fragrance campaigns featuring va-va-va-voom curves and a slinky LBD may work for Dita Von Teese, but Taylor Swift is opting for the ethereal and enchanting route with her new commercial teaser for Wonderstruck.

Sporting red lipstick, her signature curls, and a drop-dead-gorgeous ball gown with a ruffled train, the country singer wanders through a breathtaking garden and a sprawling manor outfitted with a swanky chandelier and an old-fashioned carousel.

"It's a spark, a connection, a rush of something new," Swift says in the ad. "Once you've been struck, you'll never be the same again."

Due out this month and bursting with notes of freesia, green tea, apple blossom, raspberry, and dewberry, the scent takes inspiration from Swift's song "Enchanted."

"I wrote the lyric, 'I'm wonderstruck, blushing all the way home,' for the song 'Enchanted' about the first time you meet someone," she has said. "A fragrance can help shape someone's first impression and memory of you. It's exciting to think that Wonderstruck will play a role in creating some of those memories."

Keep an eye out for the handsome love interest who pops up at the end of the commercial. C'mon, you knew there had to be a fairytale ending ...

In other fragrance news, Emily Blunt has landed a major campaign.


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