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Dita Von Teese Reveals Fragrance Ad Campaign


Photo courtesy of Dita von Teese
Some like it hot! Dita Von Teese smolders in her new fragrance ad.

Watch out, Rosie. Looks like you have some competition in the sexy fragrance campaign category.

Dita Von Teese is at last releasing a first look at the sultry campaign for her eponymous scent, which sees her flashing a sliver of cleavage in a black cut-out one-shouldered gown paired with sheer opera-length gloves, retro curls, and her signature red lipstick.

Speaking of slinky little black numbers, the Dita Von Teese scent will come packaged in chic black glass flacon inspired by '30s-era perfume bottles one might find lining a vanity in some pinup girl's boudoir.

Designed to fit in an evening bag, the bottle boasts a vintage-style ball atomizer as well as a black silk tassel accented with a "nail polish red” pearl. Fancy!

“My perfume’s flacons need to be the absolute embodiment of my dream of glamour, mystery, beauty, and the Femme Fatale,” the burlesque queen says in a press statement. "I have always been a passionate collector of rare perfume bottles from the 1920s and 1930s. They are usually made of opaque glass, black or red, and are always extremely elegant, luxurious, and classy.”

The same could be said of the fragrance itself. As reported earlier, top notes of fresh peonies, fizzy bergamot, and Bourbon pepper; a heart of Bulgarian rose, Tahitian Tiaré petals, and fresh jasmine; and a base of patchouli, musk, smokey Gaiac wood, and sandalwood create a heady, intoxicating elixir of spicy florals.

Due to launch in Germany in late October, the scent caters to the “Femme Totale,” a vampy, glamorous, and seductive woman with superior taste. Sound like anybody we know?

“A scent needs to reflect all the different facets of my personality,” Von Teese says. “It had to be elegant, glamorous, sophisticated, sexy, dark, and mysterious.”

Available in shower gel, deodorant spray, body lotion, and eau de parfum forms, the scintillating scent won't hit American shores until next year. In the meantime, we'll be practicing our martini glass stripteases ...

Meanwhile, peep Tommy Hilfiger's new Eau de Prep fragrances.

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