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Dita Von Teese Launching Lingerie Line


Photo: Scott Nathan/PR Newswire
Dita Von Teese

Ready to give your wardrobe a little burlesque boost?

Dita Von Teese has announced that she and Australia's Lime Door Brands will be co-owners of a new fashion label that will kick off with a lingerie line inspired by the stars's racy getups.

Set to launch in Australia later this year, with a global expansion (beginning in the U.K.) slated for 2012, the saucy offerings will include plus sizes and bra cups up to an E in a nod to Von Teese's career-making curves.

"I love lingerie that fits well and is also beautiful, bringing function together with glamour and sensuality," the brunette beauty said in a press release.

"I am especially excited to be designing lingerie with a vast sizing range so that women of all shapes and sizes can have a beautiful, sensual lingerie wardrobe that suits their body type. Indulging in elegant lingerie isn't about the seduction of another person, it's about seducing yourself first and embracing womanhood and femininity."

Von Teese, who has previously collaborated with Wonderbra and Australian label Wheels & Doll Baby, hopes to follow up the lingerie launch with a line of "retro-glamorous" dresses and other categories.

"Dita Von Teese is world-renowned as a burlesque performer," Lime Door CEO Michele Hamdorf said. "She is probably best described as an old-school Hollywood siren. With a Twitter following over 674,000, Dita Von Teese is arguably one of the biggest global style icons of today. Her success has been based on her strong head for business and her distinctiveness. As a brand strategist and developer, I am certain that our collaboration will prove similarly successful."

We're guessing the giant martini glass is sold separately?

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