Tommy Hilfiger’s Eau de Prep Fragrances
Photo courtesy of Women's Wear Daily
Preppy perfume: A sneak peek at the ad campaign for Tommy Hilfiger's new fragrances
His name is synonymous with clean-cut, classic American style. So is it any wonder that Tommy Hilfiger has named his latest batch of fragrances Eau de Prep?
Inspired by the designer's Spring 2011 Prep World collection, the scent duo (Eau de Prep Tommy and Eau de Prep Tommy Girl) will launch exclusively at Macy's in October, Women's Wear Daily reports.
Bolstered by a Craig McDean-shot ad campaign showing a pretty brunette being carried by four hot prepsters, the fragrances feature crest-emblazoned glass bottles topped with navy and gold caps. Sleek boxes (red for Tommy Girl, navy for Tommy) boast gold crests and a sporty stripe down the center.
“Preppy in New York is interpreted differently than preppy in London or Milan or Los Angeles,” Hilfiger tells WWD. “And that same concept can be applied to fragrance. With any project, you want to evolve. Eau de Prep Tommy Girl expresses a different facet of the classic American Tommy Girl, while Eau de Prep Tommy expresses a different facet of the Tommy customer.”
So, what exactly does preppy smell like? For the ladies, it's top notes of Bosc pear, pink pepper, and green apple; a heart of white rose, violet leaf, and hawthorn; and a base of sandalwood, patchouli, and musk.
Men, meanwhile, can splash on top notes of ruby red grapefruit and clary sage; a heart of geranium, tonic accord, lavender, and juniper; and a base of amber, oakmoss, and suede.
Eau de Prep Tommy will retail for $50 to $65, while the Tommy Girl version will cost $55 to $70. (We know, girls, we know.)
Need something to wear with your new scent? Take inspiration from Hilfiger's Spring 2012 collection.
