Taylor Swift on Wonderstruck Fragrance
And speaking of the sweet smell of success, Taylor Swift is gearing up for the launch of her first fragrance, Wonderstruck, and it’s sure to be snapped up by a horde of adoring fans.
“I share personal life experiences through my music, and my fragrance will allow me to share these experiences with my fans in a completely different and new way,” Swift told Women’s Wear Daily.
“Falling in love is a moment every girl daydreams about and Wonderstruck represents that magical feeling of promise and hope and intrigue. It was fascinating to learn that you can layer so many different scents to create a beautiful end result.”
Swift had some heavy-duty help when it come to that magic formula: Elizabeth Arden, the licensee for Wonderstruck (which gets its name from the Swift song “Enchanted”).
Givaudan perfumer Olivier Gillotin worked with Arden to create the scent, which includes notes of freesia, green tea, apple blossom, raspberry, and dewberry.
“Writing songs is a process unlike anything else, and I’ll never experience anything like it. However, coming up with ideas for this fragrance and the packaging and message of it reminded me of what it’s like to plan an album launch,” said Swift.
“You come up with a theme that represents all these tiny moving parts, a sum of all the planning and creating. Then it goes out into the world and becomes a part of people’s daily lives.”
Wonderstruck will hit U.S. retail in October, at $49.50 for a 1.7 ounce eau de parfum and $59.50 for 3.4 ounces, and is slated to eventually be sold in 3,400 doors worldwide—yep, even more than the Biebs’ Someday.
Just don’t tell those Beliebers …
