FashionEtc.com October 23rd, 2025

The Vogue Gioiello fashion director and Sartorialist favorite is the latest fashion insider to star in the CFDA-nominated jewelry designer’s campaigns.

Directed by Fabien Baron, the ad was filmed in La Jolla, California, and features Stone and male model Tyson Ballou in a variety of sleek black and white designs.

The iconic blonde's name and likeness can now be licensed for advertising campaigns and even film appearances. ABG is still negotiating a health and beauty deal as well as a fashion venture encompassing sportswear and denim.

Though its namesake designer is still estranged from the company, the licensing brand is back in business with new offerings.