NET-A-PORTER Limited
 
NET-A-PORTER Limited
NET-A-PORTER Limited

Rather than dazzle us with just one seasonal ad, the British label has kick-started a campaign for Spring/Summer 2011 that will include monthly image releases.

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The 25-year-old beauty gets bleached, chopped, pierced and inked, offering the first look at the heroine of Stieg Larsson's Swedish thriller.

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Willis wows in a beaded cocktail dress, ethereal pink strapless number, and ruffled one-shoulder gown—accessorized with Badgley Mischka shoes, jewelry, and bags, of course—for the elegant shoot.

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Seven brands scored $25,000 Ecco Domani grants today, WWD reports.

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