Rihanna Topless in Rebelle Fragrance Ad Campaign
Photo courtesy of Rebelle by Rihanna via WWD
Rihanna’s Rebelle fragrance ad campaign
Rebelle without any clothes? We can live with that.
Rihanna is gearing up to launch her second fragrance, dubbed Rebelle by Rihanna, and, as with her first effort, Reb'l Fleur, she's got a sexy, near-nude ad campaign to support it, Women's Wear Daily reports.
The singer sports cherry-red waves and plenty of exposed, inked skin in a look that echoes the red and gold design of the bottle, which will launch in December at Macy's.
Created after 68 percent of her fans described themselves as rebels in an online poll, Rebelle has some big shoes to fill.
Reb'l Fleur is projected to bring in $80 million in sales for the year, and the pop star already has her sights set on launching a fragrance for men in the near future.
Until then, however, it's all girl. Described as a feminine "gourmand chypre" blend, Rebelle features top notes of strawberry, ginger, and plum; a heart of vanilla orchid, heliotrope, and cacao absolute; and a base of musk, amber, coffee, and patchouli.
Despite the revealing ad campaign, shot by Anthony Mandler, Rebelle is considered the tame one. Licensee Parlux bills it as a sassier scent “built off the sexy back of Reb’l Fleur.”
Rebelle is priced at $59 for a 3.4-oz eau de parfum spray and $30 for the body lotion, while a special holiday pack featuring Rihanna's latest CD and both of her scents will be available for $118.
Add. To. Wish. List.
Meanwhile, check out Nicki Minaj and Ricky Martin's MAC Viva Glam campaign.
