StyleMint Launches Live Online Shopping Event

By Emily Gyben 04/18/12 at 03:00 PM

Photo courtesy of StyleMint

StyleMint.com is launching live shopping events.

Remember the days when, if you wanted to go shopping, you had to physically go to a store? (We barely do.) These days, the e-commerce revolution knows no bounds, with brands like StyleMint not just offering online shopping, but online shopping events.

This Friday, the Mary-Kate and Ashley Olsen-helmed tee line will host a live-streamed shopping event in partnership with Ustream, R to Z Studios, Revlon, and Story. The two-hour event, hosted by WhoWhatWear’s Hillary Kerr, will include appearances by the likes of Rachel Zoe and Gucci Westman, and Mary-Kate will answer viewer questions submitted via Twitter (with hashtag #StyleMintLIVE) and Facebook.

“I’m excited to interact with StyleMint’s online community through such an innovative platform,” said Olsen in a release.

Of course, the event will be more than just bold names—viewers can score deals and do a little interactive shopping as well. (This is the future!)

StyleMint’s shopping event will kick off April 20 at 12 p.m. EST (9 a.m. PST). See you—virtually—there!