Kate Moss Stars in Short Film for Longchamp
Photo courtesy of Longchamp
Kate Moss is the star of a short film for her Longchamp line.
Now here’s a vacation video we won’t get bored watching: As part of the Kate Moss for Longchamp Spring 2011 campaign, the globe-trotting supermodel will appear in a short film as a super-sexy tourist wandering through exotic Morocco.
Artistic and intimate, Faraway—which is also the name of Moss’s latest Longchamp collection—was inspired by the British beauty’s travels. In director Alasdair McLellan’s Super 8-style film, Nancy Sinatra is heard singing as Moss, wearing various bags from her line, including the earth-toned Gloucester duffel and the colorful Peruvian basket bag, strolls around Marrakech.
Perhaps she’s scouting locations for her upcoming wedding?
Marrakech, incidentally, has become quite the hot spot among designers, with both Marc Jacobs and Yves Saint Laurent shooting recent campaigns in the sultry locale.
This cutting-edge Kate Moss for Longchamp collection will début in Longchamp boutiques and at longchamp.com in March, and the luxe French label is planning an all-out media blitz for Moss’s movie.
On February 28, a 10-second teaser will be unveiled on Longchamp’s Facebook and Twitter page, followed by 50-second trailers on the company’s YouTube channel March 3.
The full-length version of Faraway will premiere March 7 at longchamp.com/faraway, along with an online exhibit of “travel diaries” featuring photos submitted by 10 bloggers. The March madness will culminate with a Faraway app for the iPhone and Android at the end of the month.
Bring on the popcorn, we can’t wait!
