Jourdan Dunn Stars in Rag & Bone's D.I.Y. Project

Photo: Rag & Bone

Jourdan Dunn's Rag & Bone D.I.Y. Project campaign

Rag & Bone's D.I.Y. Project has featured everyone from supermodels Miranda Kerr and Candice Swanepoel  to blogger/photographer Hanneli Mustaparta, and this season the "selfie" ad campaign is back in full swing kicking off its series with Brit model Jourdan Dunn.

Jourdan shows off the season's Rag & Bone jeans by pairing them with a belly-button bearing tops and photographing herself in what we assume to be her apartment and a park. 

Photo: Rag & Bone 

"We think it's cool to show the girls in this light," Rag & Bone's David Neville said. "It's stripped back and it's all about personal style and attitude which Rag & Bone really believes in."

Indeed, Jourdan's project shows off her straightforward chic style, and of course includes a topless shot as that seems to be the recurring theme in the D.I.Y. campaigns.

Runway superstar Liu Wen is rumored to be next in line for the D.I.Y. campaign. 

Photos: Rag & Bone