Gisele Bündchen's Boho H&M Ad Campaign

Gisele Bundchen H&M


Spring is in the air: Gisele Bündchen goes flower child in the latest H&M ad campaign.

H&M is bringing out the big guns for its latest campaign.

Brazilian supermodel Gisele Bündchen is giving the High Street retailer a high-fashion spin by modeling pieces in a European campaign for its Spring 2011 line.

With her loose, beachy waves, woven-leather wedges, dusty floral-print and terra-cotta jumpsuits, and ruffle-trimmed, plunging printed maxi dress, the upcoming Vogue Paris cover girl—who was rumored to be designing lingerie for the company in 2007—nails the boho goddess look.

Gisele Bundchen H&M


All for one: Bündchen shows off H&M's spring jumpsuits in new ads.

Of course, it's not the first time the Swedish chain—which recently announced an eco-friendly Conscious Collection as well as a unisex line for Fashion Against AIDS—has worked with the catwalk's finest.

Lara Stone, Lauren Hutton, Erin Wasson, Abbey Lee Kershaw, and Freja Beha Erichsen are just a few of the top models gracing its recent campaigns.

Note to Kate Moss: Get that agent on the phone!

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