Louis Vuitton's Spring 2011 Campaign
Marc Jacobs cast a power trio—Kristen McMenamy, Raquel Zimmermann and Freja Beha Erichsen—and hired lens titan Steven Meisel to capture them for a series of swanky, orientalist-style tableaux.
For the past few seasons at Vuitton, designer Marc Jacobs has juxtaposed themes of 1980s excess against a smoky parlance of 1940s Paris to dizzying results on the runway.
For a brief time, Madonna played Jacobs's decadent poster-girl du jour before campaign queen Lara Stone unseated the pop queen from her throne one year later.
For Spring 2011, Jacobs cast a power trio—Kristen McMenamy, Raquel Zimmermann, and Freja Beha Erichsen—and hired lens titan Steven Meisel to capture them for a series of swanky, orientalist-style tableaux.
Wearing opulent, bold hues and glassy-eyed leers, the models resemble marvelous porcelain peacocks holding court in an otherworldly speakeasy—an effect cleverly amplified by their gaudy hand-held fans.
Even with the retina-searing color palette and obvious sense of hedonism, there's something creepily sinister about these ads—which is fully intended, we're sure.
Whenever Jacobs goes lavish or extreme, he's testing us: and here, the slightly alienating appearances of McMenamy, Zimmermann and Erichsen are no exception.
Dainty dresses and inviting smiles? Not in Jacobs's universe.
Photo courtesy of Louis Vuitton
Ladies who lounge: The models showcase Louis Vuitton's covetable two-tone handbags.
