NET-A-PORTER Limited
NET-A-PORTER Limited

Georgia May Jagger Returns for Hudson Jeans Anniversary Campaign


Photo courtesy of Women’s Wear Daily
The many legs of Georgia May Jagger.

Has Keith Richards' Vogue family album not satisfied your daily Rolling Stones fix? Sounds like a job for Georgia May Jagger.

Mick's little girl is back as the face of Hudson Jeans, starring in a bold new campaign celebrating the label's 10th anniversary, Women's Wear Daily reports.

The British beauty—soon to be doing her country proud at the Olympics Closing Ceremony—poses for photographer Dan Martensen in a racy black top with sheer, plunging neckline, plus white Leeloo jeans featuring a contrasting black side stripe. A kaleidoscopic ring of denim-clad legs in the background adds a burlesque-style element.

"It’s about the spirit of the cabaret—being free [and] letting yourself go,” says Hudson's vice president of marketing and communications Tony Chu.

Jagger will also appear in a series of videos promoting the label's four new anniversary jean styles, which will be sold exclusively at retailers like Nordstrom, Bloomingdale's, and Selfridges.

Directed by Patrizio Miceli and Martial Schmeltz, the videos also feature guest musicians like beat-box artist Tez and French air guitarist Gunther Love, with Jagger urging shoppers to "let yourself go."

If you insist ...

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