Heidi Klum Launching Baby Collection For Babies ‘R’ Us
If there's one thing Heidi Klum knows, it's kids.
Now the mother of four is putting those mad mothering skills to work with a new baby apparel and housewares line for Babies 'R' Us, Women's Wear Daily reports.
Due out in September, the Truly Scrumptious by Heidi Klum Collection will feature an exhaustive supply of baby gear, including car seats, strollers, high chairs, nursery essentials, a layette for infants up to 24 months, and playful separates for tykes aged 2 to 5.
"I made beds, curtains, blankets, washcloths, bath toys, wall decals, lamps, rugs, hampers, stuffed animals, security blankets, and night lights," Klum tells WWD.
"If you think about the nursery, I’m doing everything. I tackle everything from shoes, socks, underwear, and pajamas to dresses, jeans, leggings, and sweaters. I’ve been working on Truly Scrumptious designs for a year."
Having four children under the age of eight no doubt helped the supermodel's design process. Naming the line after the song in Chitty Chitty Bang Bang, Klum conceived a star logo and created three nursery motifs that range from girly butterlies to vibrant boho prints to dinosaurs.
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“I know a lot about dinosaurs," Klum, who has two sons, says. "I’ve tried to come up with really cute magical things, like dinosaur footprints.”
Citing a focus on "function with a fashionable flair," the recent Allure cover star points to a collapsible stroller and a blanket emblazoned with animal scenes on both sides as her favorite items from the line.
The Klum/Samuel kids must be proud!
