Heidi Klum Launching Shine Fragrance with Coty

Heidi Klum Coty signature scent Heidi Klum Shine
Photo: PR Newswire
Scent-sational: Heidi Klum to launch Shine fragrance with Coty

Be a model ... or just smell like one.

Heidi Klum has teamed up with Coty Inc. to create her own fragrance, Heidi Klum Shine, which is slated to launch this fall.

The 37-year-old Project Runway host—who also has fashion and beauty deals with New Balance and the Astor cosmetics brand—joins Coty's stable of celebrity partners, including Sarah Jessica Parker, Beyoncé, Halle Berry, Jennifer Lopez, and Lady Gaga, whose fragrance is expected to début next year.

"I am thrilled to be partnering with Coty on my new fragrance," Klum says.

"Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it.

"I want my fragrance to be truly special and head turning so that people ask the woman who's wearing it, 'What are you wearing? You smell delicious!'"

"We are excited to work with Heidi and capture her energy and femininity in her new signature fragrance," adds Bernd Beetz, chief executive officer of Coty Inc.

"Heidi is an international powerhouse and role model and her fragrance will bring her even closer to her adoring fans around the world. Heidi's natural beauty radiates from the inside out and is the perfect addition to the Coty family."

Of course, this isn't Klum's first trip to the parfumerie—Shine is actually her fourth fragrance. With German beauty firm LR, she launched Heidi Klum (with top notes of bergamot, green mandarin, and geranium), Heidi Klum Dreams (iris, wild plum, and hawthorn), and Heidi Klum Me (melon, apple, and black currant) in the 2000s.

So what can our noses expect from this latest scent? Stay tuned …

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