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Raf Simons On Dior Plans and His Minimalist Reputation


raf simons
Photo: Patrick McMullan
Raf Simons talks Dior.

Now that the dust has settled, it's time for Raf Simons to get to work. But first, the former Jil Sander designer is weighing in on how his famously purist style will translate to the glamorous and opulent house of Dior.

"I don’t think it’s wrong to call me a minimalist," he tells Women's Wear Daily. "It’s wrong to call me a minimalist only. I am also a romantic person.”

Calling Dior "beautiful, endless, and permanent," the label's new artistic director says he's committed to continuing that legacy.

"When I’m married to a house, I will fully embrace its original intention, its original heritage and meaning," the Belgian designer says, citing a fondness for Dior's '50s-era full-skirted looks. “I wouldn’t go to that place if I only had minimalism in mind. I’m very aware of what the environment is about.”

We'll find out for certain when Simons unveils his first couture collection this July. For now, he's keeping quiet about any specific design influences, teasing only that he's "interested in creativity, the evolution of creativity, and the relationship between creativity and the times we live in."

Consider us intrigued. Bring on July!

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