First Look: Karolina Kurkova’s The Limited Ads

Photo courtesy of The Limited

Karolina Kurkova in The Limited's Drew pant.

It’s a claim that retailers make all the time: You can wear this piece so many different ways! But The Limited—along with its brand-new face, Karolina Kurkova—is putting that concept in action.

The store's new Spring 2012 campaign unveils three pieces: the Atwood jacket, Collins shirt and Drew pant. But, in a play on the Limited name, it’s showing shoppers that they can wear each in unlimited ways.

Photo courtesy of The Limited

Kurkova in The Limited's Atwood jacket.

“Karolina’s freshness combined with the movement and energy of the images showcases The Limited and the unlimited options women have with our three featured key pieces,” said The Limited president and CEO Linda Heasley in a release. “To have Karolina as the face of our brand is a dream come true. We are thrilled to have her.”

A multi-tasking wardrobe is certainly hard to beat. It’s just too bad we can’t all have Kurkova’s million-dollar smile as an accessory.