Marks & Spencer Lingerie Ad Banned for Being ‘Sexually Suggestive’


Marks & Spencer Lingerie Ad
 The banned Marks & Spencer lingerie ad.

Looks like Britain's double-deckers can't handle those, um, double deckers.

After taking aim at Miu Miu and Axe, Britain's Advertising Standards Authority has banned a racy Marks & Spencer lingerie ad from buses after 15 people called to complain, the Daily Mail reports.

The advertising watchdog ruled that the poster—which features a brunette in a lace-trimmed bra, panties, and garters casting a provocative bedroom pose—was "sexually suggestive" and "objectified women."

"We considered that the image was of an overtly sexual nature and was therefore unsuitable for untargeted outdoor display, as it was likely to be seen by children," the ASA says in its ruling. "We concluded that the advert was socially irresponsible.’

The British retailer, which had a separate lingerie ad cleared because its model's stances were deemed less suggestive, has vowed to help protect children from racy advertising going forward.

"We’re sorry if this ad has offended anyone, [as] this certainly wasn’t our intention," an M&S spokesperson tells FashionEtc

"The ad researched positively in focus groups and was in keeping with our wider advertising campaign for this sub-brand, which was shot in a filmic, editorial style.”

Can't wait to see what the ASA makes of Victoria's Secret when it makes its U.K. début. Brace yourself, Angels!

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